Agricultural marketing principles

Table of contents

1. Agricultural marketing principles
   1. Seven Steps to Better Marketing
   2. Understanding supply factors for agricultural products
   3. How demand and supply determine market price
   4. How exchange rates affect agricultural markets
   5. How interest rates affect agricultural markets
   6. How to use charting to analyse commodity markets
   7. Agriculture marketing clubs
   8. Commodity futures markets
2. Market Risk Management
   1. Economics and Marketing – Choosing a Commodity Broker
   2. Margin on futures contracts
   3. Options on futures – an introduction
   4. Using hedging to protect farm product prices
   5. Canola futures contract
3. Grains and Oilseeds Marketing
   1. Introduction to crop marketing
   2. Basis – How cash grain prices are established
   3. Grain marketing decision grid
   4. Price pooling – How it works
   5. Crop contracts
   6. Grain storage as a marketing strategy
   7. Using producer cars to ship prairie grain
   8. Using frequency charts for marketing decisions
   9. Western Canadian grain catchment
   10. Barley and wheat marketing resources
   11. Wheat basis levels
   12. Wheat quality and protein matters
   13. Wheat pricing considerations
   14. Marketing oats in Canada
   15. US Crops – Where Are They Grown?
4. Livestock Marketing
   1. Introduction to livestock marketing
   2. Understanding and using basis levels in cattle markets
   3. Forward contracting of cattle
   4. Understanding dressing percentage of slaughter cattle
   5. Understanding the cattle market sliding scale
   6. Predicting feeder cattle prices
   7. Breakeven analysis for feeder cattle
   8. Farm gate values for farm-raised vs purchased calves
   9. Wool marketing in Canada
   10. Marketing feeder lambs
5. Special commodity marketing
   1. Turf and forage seed trade companies active in the Peace Region
   2. History of creeping red fescue production in the Peace River Region
   3. Alfalfa seed marketing in Canada
   4. Forage seed marketing
   5. Marketing creeping red fescue
   6. Faba bean
   7. Marketing compressed hay
6. Agricultural Marketing Glossary
   1. Agricultural Marketing Glossary – A, B
   2. Agricultural Marketing Glossary – C
   3. Agricultural Marketing Glossary – D, E
   4. Agricultural Marketing Glossary – F, G
   5. Agricultural Marketing Glossary – H, I, J, K
   6. Agricultural Marketing Glossary – L, M
   7. Agricultural Marketing Glossary – N, O
   8. Agricultural Marketing Glossary – P, Q, R
   9. Agricultural Marketing Glossary – S
   10. Agricultural Marketing Glossary – T, U
   11. Agricultural Marketing Glossary – V, W
   12. Other Marketing Related Glossaries