Alberta tourism industry research

Alberta Accommodation Outlook

The Alberta Accommodation Outlook is presented annually at the Alberta Hotel and Lodging Association's Annual Convention and Trade Show.

Information includes:

• supply and demand trends in rural and urban areas
• development trends
• opportunities, issues and risks
• investment in hotels, including a comparison of US and Canadian perspectives
• yields, capitalization and discount rate trends
• hotel net income trends and hotel values

Full reports

• Alberta Accommodation Outlook - 2019
• Alberta Accommodation Outlook - 2018
• Alberta Accommodation Outlook - 2017
• Alberta Accommodation Outlook - 2016
• Alberta Accommodation Outlook - 2015
• Alberta Accommodation Outlook - 2014

Domestic market potential studies

Visiting Friends and Relatives Study – 2016

This study contains information on the nature and impact of the Visiting Friends and Relatives (VFR) market in Alberta.

• Exploratory Qualitative Report
• Quantitative Report

Demand for rural tourism experiences in Alberta – 2012

This study is intended to increase the number of urban Albertans who participate in tourism experiences in rural Alberta.

• Exploratory Qualitative Research
• Quantitative Research

Global Tourism Watch

In partnership with Destination Canada and other provincial tourism agencies, a Global Tourism Watch program was created to expand consumer-based intelligence in core markets.

The purpose is to monitor awareness, travel intentions and other key market indicators for Canada and Alberta.

Link to 2018 reports and archives

Destination Canada-GTW reports 2007 - 2018

Contact

Connect with the Data and Analytics Unit:

Email: [email protected]