Alberta visitor profiles

Tourism in Alberta

Tourism in Alberta 2019 statistics were updated on March 10, 2022. Some key tourism figures showed an increase in value. This change is a result of improvements to regional data in the National Travel Survey, which now includes expenditures at the origin of the trip as well as those for air commercial transportation in Canada.

View the latest tourism expenditures and visitation in Alberta by market (Travel Alberta).  

Visitor profiles by region

Visitor profiles provide information on visitor origin, purpose of trip, accommodation, length of stay, seasonality and spending in Alberta and tourism regions.

Alberta

• Total Alberta (Travel Alberta)

Tourism region

• Alberta central region
• Alberta north region
• Alberta south region
• Calgary and area region
• Canadian Rockies region
• Edmonton and area region

You can find archived visitor profiles at Open Government.

The raw data for total Alberta tourism, domestic tourism, and tourism by region is also available in Excel format.

International visits and spending

Statistics on overnight person-visits and expenditures from specific countries:

• Real-time from 2020 onwards (Travel Alberta)
• International from 2002 to 2019

Economic impact of tourism in Alberta by region

Economic impact studies provide a snapshot of an entire existing economy at a specific point in time.

It follows spending associated with tourism activity to identify changes on employment, income and government tax revenue at regional and provincial levels.

• Economic impact statistics (Travel Alberta)

You can find archived economic impact studies at Open Government.

Contact

Connect with the Data and Analytics Unit:

Email: [email protected]