Web writing style guide

Foundational guidance for Government of Alberta (GoA) web writing best practices.

Introduction

This guide serves as a starting point for writing web content for public-facing government web pages.

Web writing guidance helps:

  • unify publishing efforts
  • meet accessibility standards
  • improve search engine optimization (SEO)
  • ensure content is understandable and easy to find

Featured

Basic web page elements that help a reader scan content and improve search results on browsers.

Learn the basics to achieving a consistent web writing style through plain language, voice and tone.

How to use text formatting features for a better user experience.

How to write and show numerals for a better user experience.

How to use punctuation to make content more accessible and easier to read.

Spelling conventions for words and phrases commonly used for online content.