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Introduction
This guide serves as a starting point for writing web content for public-facing government web pages.
Web writing guidance helps:
- unify publishing efforts
- meet accessibility standards
- improve search engine optimization (SEO)
- ensure content is understandable and easy to find
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Basic web page elements that help a reader scan content and improve search results on browsers.
Learn the basics to achieving a consistent web writing style through plain language, voice and tone.
How to use text formatting features for a better user experience.
How to write and show numerals for a better user experience.
How to use punctuation to make content more accessible and easier to read.
Spelling conventions for words and phrases commonly used for online content.
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Digital experience standard