2024 Cannes Lions International Festival Of Creativity Best Commercials

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Synopsis

Dir: Various. Awards Compilation. The Cannes Lions award winning commercials and public service announcements from the 2024 competition.

Content elements

• Infrequent use of the sexual expletive in a non-sexual context; infrequent use of scatalogical slang, cursing, profanity, and vulgar expressions
• Infrequent use of sexual language and references - little detail
• Infrequent portrayals of hand-to-hand and weapons violence, some in a sporting context- no blood, little detail; infrequent portrayals of violence against animals - little detail
• Infrequent references to mature subject matter such as AIDs, suicide, bullying, racism, and school shootings - some detail
• Infrequent portrayals of tobacco and alcohol use in a recreational context; infrequent references to cannabis
• Infrequent portrayals of crude bodily functions - little detail

Thematic elements

• Excellence in marketing and communication
• Comparative approaches to advertising
• Art and commerce

Classification rationale

Rated PG for coarse language, violence, and mature subject matter

Classification date