Minister Jones will participate in a trade mission to Germany from March 28 to April 4 to support market diversification, promote Alberta as a desirable investment destination and strengthen trade partnerships.
During this mission, Minister Jones will meet with European companies, potential investors and government officials to discuss investment and trade opportunities. This mission will focus on investment attraction in several high-value, in-demand sectors, including advanced manufacturing and technology and innovation.
“Alberta stands out as a top global destination for trade and investment, offering Canada’s most business-friendly environment, a competitive tax system, a highly skilled workforce and a thriving research and innovation sector. I am looking forward to showcasing Alberta’s world-class products, energy and innovation to our partners in Germany.”
While in Germany, Minister Jones will participate in Hannover Messe 2025, a leading industrial trade show with a focus on advanced manufacturing, innovation and clean technology. A delegation of more than 50 Alberta companies, organizations, partners and post-secondary institutions will join Minister Jones at Hannover Messe to demonstrate their solutions and establish new business partnerships.
Government-led trade missions enhance Alberta’s market access and help Alberta businesses diversify into new international markets. By supporting Alberta companies and organizations in global markets, the government helps connect innovators and entrepreneurs with contacts, buyers, partners and investors to promote their products and expand Alberta’s exports internationally.
Minister Jones will be joined by one government staff member. Mission expenses will be posted on the travel and expense disclosure page.
Alberta’s government is committed to working with its national and international partners to advance shared interests that can lead to new opportunities for people and businesses in Alberta and around the world.
Quick facts
- Germany is Alberta’s eighth-largest trading partner, highlighting its significance in the province’s international trade network.
- Alberta and Germany maintain a strong trade relationship, with total trade reaching C$865 million in 2024.
- From 2020 to 2024, Alberta's exports to Germany averaged $117 million annually.
- In 2024, Alberta exported $95 million worth of goods to Germany.
- Top exports included canola ($11.1 million), carbon and carbon products ($9.9 million), radio navigation equipment ($8.8 million), packaged pet food ($8.5 million) and aerials and reflectors ($7.2 million).
- In 2024, Alberta imported $770 million worth of goods from Germany.
- The top imports were parts for cranes and work trucks ($27.3 million), measuring instrument parts ($16.3 million), gas turbine components ($16.3 million), gears, speed changers and torque converters ($13.5 million) and control panels ($12.6 million).
- As of 2023, Germany is the fourth-largest foreign investor in Canada, and second among European countries, with a direct investment valued at $42 billion.
- Trade missions to priority markets are one way Alberta's government is helping small- and medium-sized businesses get their products to international markets, making Alberta’s economy more resilient.
Itinerary for Minister Jones*
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March 28 |
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March 29 - April 1 |
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March 31 - April 2 |
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April 2 |
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April 2 - 3 |
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April 4 |
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*Subject to change