Crust Craft’s new $51-million high-capacity baking facility in Edmonton will serve local and surrounding markets while boosting our province’s agriculture and food manufacturing sectors. This 120,000 to 150,000 square feet facility will create 55 new, permanent jobs and 25 temporary jobs for hard-working Albertans.

To support this expansion, Alberta’s government will provide $2 million through the Investment and Growth Fund, a deal-closing program designed to attract high-impact, private sector investments to the province. This $2-million provincial investment helped incentivize Crust Craft’s Alberta investment, highlighting a $25.5 return on investment for every provincial dollar invested.

At a time of great external economic uncertainty, Alberta was competing with a U.S. jurisdiction for Crust Craft’s investment. The Investment and Growth Fund helped close the deal, keeping these jobs and investment right here at home.

“Alberta’s government is proud to work with Crust Craft to establish its new facility in Edmonton. Crust Craft choosing to expand its business in Alberta is further proof that our investment-friendly policies and programs, like the Investment and Growth Fund, have a significant impact on retaining and attracting business to Alberta. Looking to the future, the opportunities are endless for Alberta and Crust Craft’s partnership.”

Matt Jones, Minister of Jobs, Economy and Trade

Crust Craft’s products are helping to grow the province’s agri-processing and food manufacturing sectors while providing a local, high-quality option for customers.

“Alberta-made bakery products are an attractive option for Canadian retail and hospitality businesses and support interprovincial market diversification. I am pleased that Crust Craft is helping to provide Albertans and Canadians with an Alberta option for their crusts, flatbreads and doughs.”

RJ Sigurdson, Minister of Agriculture and Irrigation

“We are thrilled to be growing and expanding this locally owned company in the province where it started 35 years ago. We will be able to provide not only employment opportunities and growth for our people, but also a larger local market for our farming families and vendor partners. Our goal of ‘Bringing Real Bread to Life’ is being realized with this expansion by introducing our brand of Panaji naan breads to even more people.”

Paul Flesher, president, Crust Craft Inc.

As an intake partner, Edmonton Global worked closely with Crust Craft and Alberta’s government to help facilitate the Investment and Growth Fund grant for the new facility, which will help grow and diversify Edmonton’s economy.

“Crust Craft’s expansion demonstrates how the Edmonton region offers the right mix of talent, infrastructure and government support to help businesses scale. The support from the Investment and Growth Fund was instrumental in ensuring that Crust Craft continues to thrive right here in our region. We’re thrilled to see a homegrown company like Crust Craft investing in its future here, creating new jobs and further cementing the Edmonton region as a leader in food manufacturing.”

Malcolm Bruce, CEO, Edmonton Global 

Alberta remains the best place in Canada to invest due to its low tax environment, red tape reduction efforts and business-friendly policies. The Alberta government’s efforts are attracting record investment, creating thousands of jobs and further diversifying the economy for many years to come.

Alberta’s government continues to support the Investment and Growth Fund. If passed, in Budget 2025, the provincial government is investing $45 million over the next three years to expand opportunity and attract investment across Alberta.

Quick facts

  • Since fall 2021, 13 Investment and Growth grants have been announced that will create more than 1,250 permanent, full-time jobs and more than 1,000 temporary jobs, with a total capital investment of more than $820 million.

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